Helping Creators & Entrepreneurs Monetize Their Message and Scale Online.
Whether you're running ads, creating content, or launching a course — I’ll help you turn attention into income with proven strategies that actually work.
Can You Relate?
Posting content but not seeing growth—or income?
Tired of trading your time for someone else’s dream, while your own ideas sit on the shelf?
Feeling overwhelmed by algorithms, burnout, and the pressure to “figure it all out” alone?
Ready to turn your knowledge, creativity, and story into real income—and build a life of freedom on your own terms?
How I Can Help
One-on-One Coaching
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This is a step-by-step program designed to help aspiring content creators over 35 build their personal brand, grow their audience, and start making money online—no tech skills or influencer status required.
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Who it's for: Content creators looking to monetize their brand through multiple income streams.
What it covers:
Branding & niche positioning
Creating viral & value-driven content
Monetization strategies (YouTube, brand deals, affiliate marketing, digital products)
Building a loyal audience & community
What’s Included in 1:1 Coaching:
Personalized feedback and support
A step-by-step plan to go from stuck to scalable
A 12-month content and marketing roadmap
Group Coaching
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a results-driven group coaching program for ambitious 9–5ers who want to use their early mornings to launch a personal brand, grow an online business, and take control of their future—before the workday even begins.
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an evening group coaching program for driven professionals ready to turn their after-work hours into a launchpad for content creation, digital income, and building a freedom-based business—without quitting their day job (yet).
What’s Included in Group Coaching:
Weekly coaching calls + private accountability group
A step-by-step plan to go from stuck to scalable
Templates, guides, and assignments to take fast action
Online Courses
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CapCut for Creators is a beginner-friendly course that teaches you how to edit scroll-stopping videos for TikTok, Instagram Reels, and YouTube Shorts using CapCut—no editing experience required. Perfect for creators ready to boost engagement and grow fast.
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The Online Business Blueprint course provides all the tools and guidance you need to make your business vision a reality. Through this comprehensive online course, you’ll learn how to develop and build an online presence using social media, websites,
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is a coaching program designed to help you break free from soul-sucking jobs, toxic habits, and self-doubt so you can confidently build a life and business on your own terms in 6 months.
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Item is an online program that teaches you how to run profitable Facebook, Instagram ads to grow your audience, drive sales, and scale your brand—without wasting money on guesswork.
What’s Included in Online Coaching?
You'll receive clear, step-by-step guidance and visual walkthroughs on how to apply digital marketing strategies to strengthen your online presence, generate high-quality leads, boost social media engagement, and create lasting business opportunities.
About Derek
I’m Derek —better known online as Derek the Strategist. For over a decade, I ran high-level marketing campaigns for brands, media companies, and eCommerce stores, managing millions in ad spend. I was deep in the performance marketing world—Facebook Ads, SEO, data analysis, funnels, lead gen—you name it.
But after years of burnout, stress, and feeling disconnected from my purpose, I hit rock bottom. No money, no freedom, and no joy. I knew I had more to offer than helping big companies grow—I wanted to help people grow.
That’s when I made the pivot…
Take the First Step to Living a Life of Freedom and Abundance by Scheduling a Discovery Call Today!
A Message from Derek
Stay in the Know
Shoot over your email address so I can periodically send you free webinar dates/times, downloads, course discount codes, and most importantly, tips on pursuing The Freedom Lifestyle and living in abundance!
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